Scaling a
brand is tough…
unless it's Izzy.
Izzy partners with CPG brands — growing them across retail, Amazon, and online through creator campaigns powered by real purchases, not paid posts.
14M+ vetted creators ready to discover your product
Scaling a
brand is tough…
unless it's Izzy.
Izzy partners with CPG brands — growing them across retail, Amazon, and online through creator campaigns powered by real purchases, not paid posts.
14M+ vetted creators ready to discover your product
Trusted by CPG brands across every category
Real creators. Real content.
This is what Izzy campaigns
look like in the wild.
Creators Get Products — You Get Content
Your brand grows through real people who buy, try, and share your products
Pay for creators,
not platform fees.
Every dollar goes directly toward real creator campaigns. No software fees, no subscriptions — just authentic content at scale.
Same great features for all plans
Every Izzy package includes the same core functionality — always evolving so you're ready to scale.
20–100+ creators activated monthly
Nano & micro creators matched to your brand, category, and geography.
Dedicated account manager
One human who knows your brand inside out. Direct line, always accessible.
Retail, Amazon & DTC — all channels
One campaign, every channel. Omnichannel activation from day one.
No creator negotiations
Izzy creators work on a set budget for all your projects. Zero back-and-forth.
Full licensing & distribution rights
100% rights to use on social, websites, ads, Amazon & more. Yours forever.
Live performance dashboard
Real-time reach, engagement, sales lift, and creator ROI — always on, never a PDF.
No stolen or lost products. Guaranteed.
Izzy's vetted network offers full security — don't fear losing product.
FTC-compliant by default
Every campaign is structured to protect your brand. Zero legal risk, built in.
Pricing is tailored to your brand's goals and channels. Book a free call — we'll put together a custom proposal within 24 hours.
Book a CallSound
familiar?
These are the exact challenges CPG brand managers bring to us every week. If any of these hit close to home — you're in the right place.
Product not moving off shelves despite ad spend
Real creators buy in-store. Foot traffic follows.
Influencer content looks fake — audiences can tell
Our creators actually purchase the product. No scripts, ever.
No idea if campaigns are actually driving sales
Live dashboard. Real-time ROI across retail, Amazon & DTC.
FTC compliance feels like a ticking clock
Built into every campaign by default. Zero legal risk.
Managing it all burns the whole team's bandwidth
Fully done-for-you. We handle everything end to end.
Launching in a new market with zero brand awareness
Geo-targeted creator activations before you hit the shelf.
Not just a platform.
A dedicated team.
When you partner with Izzy, you're not logging into software and figuring it out alone. You get a real team — with clear deliverables every single month.
Dedicated Account Manager
One person who knows your brand inside and out — owns your strategy, coordinates the team, and is always just a message away. No tickets. No runaround.
- Single point of accountability
- Knows your category & goals
- Proactive updates, not reactive
- Direct line, always accessible
Bi-Monthly Strategy Calls
Two structured calls per month with your account manager and campaign leads. Performance deep-dive, optimization plan, and a preview of what's next.
- Performance deep-dive review
- Channel-by-channel analysis
- Next month's campaign preview
- Your questions, fully answered
Full Campaign Team
Behind your account manager is a team of creator ops specialists, FTC compliance reviewers, and content strategists — all working without adding load to your plate.
- Creator sourcing & vetting specialists
- FTC compliance reviewers
- Content quality & approval team
- Data & reporting analysts
Fresh Creator Activations
New nano and micro creators activated each month — buying your product across retail, Amazon, or DTC and generating a constant stream of fresh authentic content.
- New creators every cycle
- Matched to your category
- Across all active channels
- Scaled to your package size
Live Performance Dashboard
Your dashboard is updated in real time — not at month-end. Track reach, engagement, sales lift, creator ROI, and your full content library whenever you want.
- Real-time metrics, always live
- Amazon, DTC & retail insights
- Downloadable content library
- Creator-level ROI breakdown
Continuous Optimization
We don't set and forget. Your team scores creator performance, tests new profiles, refines targeting, and adjusts the approach every month to keep results improving.
- Creator performance scoring
- Channel mix adjustments
- Content angle testing
- Monthly strategy refinement
From onboarding to
unstoppable growth.
Here's exactly what happens after you sign with Izzy, week by week, step by step.
Your dedicated account manager runs a deep-dive onboarding session. We study your product, category, target customer, retail locations, Amazon listing, and growth goals.
Our platform scans 14M+ vetted nano and micro creators and shortlists the best fits for your product, geography, and target audience.
Selected creators purchase your product — in-store, on Amazon, or directly from your site. They capture the full experience authentically and post across their social channels.
As content goes live, every photo, video, and story is captured and transferred to you with full usage rights. Your live dashboard populates in real time.
Bi-monthly strategy calls with your account manager review what's performing. We refine creator selection, test new channels, and continuously scale the activations driving the most ROI.
A brand people actually talk about.
One platform.
Every channel.
Whether your product lives on Amazon, in Target, or ships DTC — Izzy has a creator campaign built for it.
Retail Buy & Try
Local creators buy your product in-store, capture shelf-to-home moments, and post across social — driving foot traffic and retail velocity with location-tagged UGC you own.
In-Store GrowthAmazon Buy & Try
Creators purchase on Amazon, share unboxing content across social, and leave verified reviews organically — boosting your listing's visibility, credibility, and conversions.
Amazon RankedDirect-to-Consumer
Creators order from your site, document the full customer journey, and share authentic content — credible UGC that strengthens DTC brand awareness and drives conversions.
E-CommercePaid Creative & Media
We produce elevated UGC and premium creative, then test across Meta, TikTok, and Google. We scale only what drops CAC and grows ROAS — no wasted budget, ever.
Paid MediaOmnichannel Buy & Try
Creators activate across Amazon, retail, and DTC simultaneously — multi-platform content with full ownership rights and brand lift on every channel at once.
Multi-ChannelPerformance Dashboard
Live reporting built for CPG marketers. Every photo, story, and video in one library — ready to reuse for ads, social, or in-store. Track sales lift across every channel.
Real-Time DataDifferent verticals,
same goal:
scale.
Whether you're launching a new SKU or expanding distribution, Izzy has creator campaigns dialed in for your category.
See if we're a fit
Creators get products —
you get content.
Your brand grows through real people who buy, try, and share.
The Izzy model, in three lines.
Boost visibility,
grow your audience,
build real connections.
Impossible to ignore
Real people in your target market discovering and raving about your product is more powerful than any paid ad. Izzy puts your brand where it matters.
Content that keeps working
Every creator piece is yours forever — reuse for paid ads, email, social, and in-store. One campaign generates months of ready-to-deploy assets.
Multi-channel lift
Izzy drives awareness on social, retail shelves, and Amazon simultaneously — momentum everywhere at once, not just one platform.
A real growth partner
Bi-monthly check-ins, dedicated support, and a team that knows CPG inside out. Izzy isn't a tool you use alone — we're in the trenches with you.
Let's talk about
growing your brand.
Book a free strategy call. We'll show you exactly how Izzy can scale your CPG brand across retail, Amazon, and online — with results you can actually measure.
Book a CallNo commitment. No fluff. Just a real conversation about your brand.