More social proof.
More sales.
We send 100+ creators to buy, try, and review your product every month — building the social proof that drives real revenue on Amazon, Instacart, Gopuff, and retail.
14M+ vetted creators ready to discover your product
More social proof.
More sales.
We send 100+ creators to buy, try, and review your product every month — building the social proof that drives real revenue on Amazon, Instacart, Gopuff, and retail.
14M+ vetted creators ready to discover your product
Why most CPG brands stall after launch.
Four silent killers keeping products on shelves — and off carts.
Low review count
Killing conversion before buyers even click — your product is invisible.
Slow sales velocity
Sales aren't growing fast enough to justify your shelf space or ad spend.
Product on shelves, no pull-through
You're stocked but no one's reaching for it. Awareness is missing.
Ads with no social proof
Spending before shoppers trust you — every dollar is less efficient.
Three stages. One engine.
Reviews that compound into revenue
100+ creators per month buy, try, and post honest reviews — lifting your ranking and conversion on Amazon, Instacart, and Gopuff.
Geo-targeted sell-through
Push real shoppers to your shelf at Costco, Whole Foods, and onto delivery apps with geo-targeted creator campaigns and paid ads.
Best UGC turned into paid ads
Top creator content doesn't stop at organic. We run it as paid creative so your best proof keeps converting at scale.
100+ creators every month. Real shoppers. Real carts. Real sell-through.
Every creator buys the product with their own money, lives with it, and posts about it — driving verified purchases and authentic demand wherever you sell.
Buy + try
Real money, verified purchase — every review carries full platform weight.
Reviews across every channel
Amazon, Instacart, Gopuff, and your site — hundreds of verified reviews monthly.
Content built to perform
Custom brief per creator — what to say, how to film, how to land the message.
Verified creator reviews — on your website, Instacart & Gopuff.
Every creator leaves a review. That content compounds — lifting conversion on every channel. Creators activate in the exact zip codes where your product is on shelf.
Your website
Reviews and UGC on the pages where shoppers make purchase decisions.
Instacart & Gopuff
Verified reviews on delivery app product pages where purchase intent is highest.
Local retail pull-through
Geo-targeted activation drives foot traffic at your exact retail locations.
Geo-targeted ads — when you're ready to compound.
Your UGC becomes ad creative. We run geo-localized paid campaigns — end to end, fully managed.
Geo-targeted reach
Ads only in zip codes where your product is on shelf.
UGC as ad creative
Authentic performance creative — ready to run.
Fully managed
Strategy, creative, buying, and reporting — all Izzy.
Organic → paid
Best content straight from creator post to paid ad.
Meta Ads
Paid social · geo-localized
Instacart Ads
Delivery app · shoppable
Gopuff Ads
Delivery app · localized
TikTok & YouTube
Short-form · performance
Driving sales across every channel
Real creators. Real content.
This is what Izzy campaigns
look like in the wild.
Customer success stories
Trusted by brands that actually grow.
How Baris grew monthly sales 2.4x — with creators pushing Whole Foods and Instacart.
We made Bahamii go #1 Best Seller on Instacart!
Instacart
activated
investment
How Drink Modern grew 2.5x monthly sales across three brands — Total Wine, Gopuff & Instacart.
Trusted by CPG brands across every category
Pay for creators,
not platform fees.
Every dollar goes toward real creator activations — plus the verified reviews and managed paid media that make them compound. No software fees, no subscriptions, no minimums.
- Verified creator content
- 1 channel (retail or digital)
- FTC-compliant briefs
- Photo + video UGC
- Verified reviews
- Managed paid media
- Verified creator content
- Retail + digital channels
- Website + Amazon reviews
- Photo + video UGC
- Geo-targeted Meta ads
- Instacart + Gopuff ads
- Verified creator content
- All channels + DTC + TikTok Shop
- Reviews on every channel
- Geo-targeted Meta ads
- Instacart + Gopuff ads
- Performance dashboard
Every tier scales with you. Start anywhere, move up when sell-through proves out.
Same great features for all plans
Every Izzy package includes the same core functionality — always evolving so you're ready to scale.
20–100+ creators activated monthly
Nano & micro creators matched to your brand, category, and geography.
Dedicated account manager
One human who knows your brand inside out. Direct line, always accessible.
Retail, Amazon & DTC — all channels
One campaign, every channel. Omnichannel activation from day one.
No creator negotiations
Izzy creators work on a set budget for all your projects. Zero back-and-forth.
Full licensing & distribution rights
100% rights to use on social, websites, ads, Amazon & more. Yours forever.
Live performance dashboard
Real-time reach, engagement, sales lift, and creator ROI — always on, never a PDF.
No stolen or lost products. Guaranteed.
Izzy's vetted network offers full security — don't fear losing product.
FTC-compliant by default
Every campaign is structured to protect your brand. Zero legal risk, built in.
Pricing is tailored to your brand's goals and channels. Book a free call — we'll put together a custom proposal within 24 hours.
Book a CallFrom onboarding to unstoppable sell-through.
Here's exactly what happens after you sign with Izzy, week by week, step by step.
Your dedicated account manager runs a deep-dive session covering your product, category, target customer, retail locations, Amazon listing, and growth goals. We study what's working in your market and what isn't — so we build a program around reality, not assumptions.
Our team builds a custom creative brief — specific instructions on what to say, how to film it, which channels to post on, and how to drive their audience to buy. You review and approve it before any creator is approached. Your brand stays protected.
We source and vet creators aligned to your brand, audience, and retail geography. You review every creator before outreach begins. If someone doesn't feel right for the brand, they don't move forward.
Selected creators purchase your product — in-store at retail locations, on Amazon, or directly from your site. They follow the creative brief, submit a draft for approval, and post only after sign-off. Every post includes their unique affiliate link.
As content goes live, every video, story, and review is captured and transferred to you with full usage rights. Verified reviews land on your website and Amazon listings simultaneously — compounding your rating and conversion rate month over month.
Once we know which creators, content formats, and messages are converting organically, we take the best-performing UGC and run geo-targeted paid campaigns behind it — on Meta, Instacart, and Gopuff. Ads only run in zip codes where your product is actually on shelf and deliverable. Every format serves a specific role: Sponsored Product captures high-intent shoppers already searching your category, Display intercepts shoppers who aren't looking for you yet, and coupons break the trial barrier for first-time buyers. If a campaign hits below 0.8× ROAS after 50 clicks, it gets cut. If it hits 3×, it gets scaled. No guesswork. No bleed.
Monthly performance reviews with your account manager cover affiliate revenue, creator ROI, ad performance, top-performing content, and conversion trends. We refresh creator batches, double down on what converts, scale winning zip codes, and continuously optimize across every channel. The longer the program runs, the more precise and profitable it becomes.
A brand people actually talk about.
Different verticals,
same goal:
scale.
Whether you're launching a new SKU or expanding distribution, Izzy has creator campaigns dialed in for your category.
See if we're a fit
Creators get products —
you get content.
Your brand grows through real people who buy, try, and share.
The Izzy model, in three lines.
Boost visibility,
grow your audience,
build real connections.
Impossible to ignore
Real people in your target market discovering and raving about your product is more powerful than any paid ad. Izzy puts your brand where it matters.
Content that keeps working
Every creator piece is yours forever — reuse for paid ads, email, social, and in-store. One campaign generates months of ready-to-deploy assets.
Multi-channel lift
Izzy drives awareness on social, retail shelves, and Amazon simultaneously — momentum everywhere at once, not just one platform.
A real growth partner
Bi-monthly check-ins, dedicated support, and a team that knows CPG inside out. Izzy isn't a tool you use alone — we're in the trenches with you.
Let's talk about
growing your brand.
Book a free strategy call. We'll show you exactly how Izzy can scale your CPG brand across retail, Amazon, and online — with results you can actually measure.
Book a CallNo commitment. No fluff. Just a real conversation about your brand.