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Functional beverage · Total Wine · Gopuff · Instacart
How Drink Modern grew monthly sales 2.5x across three brands.
Calmezzi, Wave & Trail and Five Flowers are alcohol alternatives. Creators bought them at Total Wine, on Gopuff and on Instacart, and left the reviews new shoppers look for.
2.5xmonthly sales across all three brands
620+verified reviews
3channels: Total Wine, Gopuff, Instacart
The challenge
Curious shoppers, few reviews.
The products were on shelves and delivery apps, but shoppers in this category buy when someone they follow already did.
What we did
- 1
The right creator for each brand
Nightlife creators went to Total Wine for Calmezzi. Wellness creators ordered Wave & Trail. Social creators ordered Five Flowers on Gopuff.
- 2
Real orders, real content
Shelf finds, delivery reveals, taste tests and cocktail builds.
- 3
Reviews on every channel
Creators reviewed every product where they bought it, adding up to 620+ reviews.
The result
Three brands, one program, 2.5x.
Combined monthly sales grew 2.5x, with rankings on Gopuff and Instacart rising month over month.
In their words
Drink Modern
“Our partnership with Izzy has been a very positive experience. What stood out the most is how hands on and efficient the process has been.”
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