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New at Costco.
Case study · Costco · Instacart
New at Costco.
#1 on Instacart.
Bahamii had just landed in Costco and needed the units to move. Our creators sent shoppers to the aisle and to Instacart. In under 120 days, Bahamii sold 25,000+ units and earned the #1 Best Seller badge on Instacart.
#1Best Seller on Instacart
25,000+units sold at Costco
<120days
8xreturn on investment
Instacart#1 Best Seller
25,000+units sold at Costco in under 120 days
Real creator video · @laladoghmi
The video behind the badge
One creator video. Five moves that sell.
This is one of the videos that pushed Bahamii to #1 on Instacart. Here is why it worked.
0:01A real moment
She opens with her own week, not an ad.
0:03Searches it live
She types Bahamii into Instacart on camera.
0:06Proof on screen
Bahamii shows up with the Best Seller tag.
0:12Every flavor
Chocolate, coconut vanilla, honey cinnamon. All on camera.
0:22Where to buy
She ends with Costco and Instacart, so followers know where to go.
How we did it
Costco gives new products a short window. We filled the aisle and the cart.
152
creators bought Bahamii at their Costco and filmed it on the shelf.
320+
creators shared the Instacart link so followers could order it the same day.
2x
verified reviews, with photos and videos from creators.
The result
#1
Best Seller on InstacartAnd Costco kept Bahamii on the shelf.
25,000+units sold at Costco in under 120 days
1.4Msocial impressions
8xreturn on investment
$50Ka month in TikTok Shop affiliate sales
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