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Restaurants · Humanhood Mexico
How Canta Corazón grew bookings 20% month over month.
Canta Corazón is part of Humanhood Mexico, one of the biggest Mexican hospitality groups in the US. Local creators dine in exchange for content and fill the slowest days.
+20%bookings, month over month
100creators every month
4locations
The challenge
Busy weekends, slow weekdays.
Ads weren't filling weekdays, and traditional influencer deals cost too much to run at every location.
What we did
- 1
A meal, not a fee
Creators dine in exchange for content. No cash payment.
- 2
Booking links in every story
Creators tag Canta Corazón and share events and booking links.
- 3
Timed to slow days
Visits are scheduled around each location's slowest days.
The result
Real reservations, tied to real creators.
With 100 creators a month across 4 locations, bookings grew 20% month over month.
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