How Faraj Beading grew Etsy sales 15% with 20+ creators a month
Faraj Beading hand-beads one-of-a-kind journals, sandals, caps, and accessories sold on Etsy. Izzy activated 20+ creators every month to customize and show off their pieces — turning handmade craftsmanship into steady, trackable Etsy traffic.
Results · Campaign period
The situation
Handmade, hard to discover.
Every Faraj Beading piece is beaded by hand — journals, sandals, caps, bags — no two exactly alike. The craftsmanship spoke for itself once people saw it, but Etsy search and paid ads couldn't capture what made each piece special, and sales growth had plateaued.
The approach
Creators beaded it. Shoppers saw it.
Izzy sends 20+ creators a month to customize real Faraj pieces on camera and drive their audience straight to the Etsy shop.
Product in hand, customized on camera
Creators receive real Faraj pieces and film the beading and customization process — the craftsmanship becomes the content.
Post, tag, and link the Etsy shop
Each creator posts to feed and stories, tagging Faraj Beading and sending their audience directly to the listing.
20+ creators, every month
Instead of one-off spikes, a consistent monthly cadence kept new content and new buyers arriving at the shop.
Proof
Beading, unboxing, shared live.
Creators tag Faraj Beading in their own Instagram stories, and their followers see the pieces come together live — no editing, no staging.
The result
Steady sales, tied back to real creators.
Creator-driven content led to a 15% increase in Etsy sales, with new buyers discovering the shop through creators customizing pieces in real time instead of paid search alone.
The recap
20+ creators activated every month, customizing real Faraj Beading pieces on camera and linking straight to the Etsy shop — turning handmade craft into consistent, trackable sales.