How Petit Pot grew Whole Foods & Instacart sales 20% with 100+ creators a month
Petit Pot makes real, extra-creamy pudding with whole milk and real chocolate. Izzy activates 100+ creators every month to buy, try, and post — driving Whole Foods and Instacart sales, and helping power Petit Pot's national rollout into Costco.
Results · Campaign period
The situation
Great pudding. Growing shelf space.
Petit Pot was already on shelf at Whole Foods and Instacart, and preparing to launch nationally into Costco. Shelf space alone doesn't move product — shoppers needed a reason to notice a new pudding brand next to familiar names, at every store, at the same time.
The approach
100+ creators, every single month.
Izzy sends 100+ local creators a month to find, buy, and post about Petit Pot at the exact stores where it's sold.
Creators buy it themselves, in-store
Creators find Petit Pot on the shelf at Whole Foods and Costco and film the real discovery moment — no shipped samples, no staging.
Content built for retail, not just feed
Posts highlight the protein, real ingredients, and where to find it — pointing followers straight to Whole Foods, Instacart, and Costco.
Timed to the Costco rollout
As Petit Pot rolled out nationally into Costco, Izzy's creators were already there — driving early sell-through in new stores from day one.
Proof
Found on shelf, shared with everyone.
Creators tag Petit Pot in their own Instagram stories and reels from the aisle at Whole Foods and Costco — real hauls, real reactions, no editing.
The result
A national rollout, backed by real proof.
Consistent monthly creator activity lifted Whole Foods and Instacart sales 20%, and gave Petit Pot's national Costco rollout a running start — real shoppers showing up in stores because they'd already seen it in their feed.
The recap
100+ creators activated every month, buying and posting about Petit Pot at Whole Foods, Instacart, and Costco — lifting sales and helping power a national rollout.