How Wattz got 50+ creators posting in under 3 days
Wattz, a high-performance mineral sunscreen built for runners, needed fast social proof ahead of launch. Izzy activated its local creator network to try, wear, and post about Wattz — turning a cold product into real reviews and reach in days, not months.
Results · Launch window
The brand
The situation
A new brand. No proof yet.
Wattz launched a mineral sunscreen engineered for runners — no white cast, sweat resistant, built with creatine and electrolytes. The product was ready, but it had no reviews, no local buzz, and no way to show runners it actually held up outdoors. Paid ads couldn't prove that in a way people trusted.
The approach
Creators tested it. Fast.
Izzy matched Wattz with local running and wellness creators, sending product and onboarding all 50+ at once.
Match runners, not just followers
Izzy matched Wattz with local running and wellness creators already outdoors — the exact audience the product was built for.
Product in hand, no cash spend
Creators received Wattz to try on real runs in exchange for honest content — not a paid endorsement.
Activated all at once
Instead of trickling out over weeks, 50+ creators were onboarded and posting within 3 days of kickoff — flooding launch week with real content.
Proof
Runners posting in real time.
Creators tag Wattz in their own Instagram stories, and their followers see it live — screen-recorded straight from the source, no editing, no staging.
The result
Real reviews, right out of the gate.
Wattz went from zero social proof to 50+ creators wearing and posting about the product in under three days — giving the launch a wave of authentic reviews and visibility it couldn't have bought with ads alone.
The recap
50+ local runner and wellness creators, activated in under 3 days, trying and posting about Wattz on real runs — no cash spend, just product and proof.