How Bahamii moved close to 25,000 units through Costco in 60 days — with Izzy
Creator-led foot traffic, creator-driven Instacart demand, and geo-targeted paid social — engineered as one retail velocity engine.
Results · 60 days
Bahamii's Costco breakthrough
In 60 days, Izzy helped Bahamii move close to 25,000 units through Costco and earn Instacart top-seller status. The engine combined creator activations driving in-store foot traffic, creators sharing Bahamii's Instacart link directly with their audience, and geo-targeted paid social concentrated in priority Costco markets.
The strategy
The three-channel retail engine
Three plays, one outcome. Each channel was built to drive a downstream signal retailers actually track — not just impressions.
Creator-led foot traffic
152 creators sent shoppers directly to Costco aisles with in-store, unboxing, and product-in-use content tied to specific locations.
Creator-driven Instacart traffic
Creators shared Bahamii's Instacart link directly with their audience. Layered with Instacart Ads, this drove Bahamii to top-seller status.
Geo-targeted paid social
Meta and TikTok spend concentrated in priority Costco markets to compound creator reach and saturate the buying window.
Verified by the platform
Bahamii hit Instacart top-seller status
When creators sent traffic directly to Bahamii's Instacart page, the platform's algorithm noticed. Within the campaign window, Bahamii was surfaced as a category top seller.
Top-seller status on Instacart is algorithmic — earned through real shopper purchase volume, not paid placement.
The compounding asset
Reviews don't expire. They compound.
A creator post peaks in 48 hours. A verified photo or video review sits on the product page for years — shaping every shopper's first impression long after the campaign ends.
What that meant for Bahamii
By incentivizing every activated creator to leave a verified photo or video review, Izzy doubled Bahamii's review base in 60 days — converting one-time campaign reach into a permanent on-site conversion asset that keeps lifting sales long after the impressions fade.
Bahamii needed to prove velocity at Costco — fast. A landed retail account only stays landed when the units move. The play had to drive in-aisle purchases, capture Instacart demand, and generate enough authentic UGC and verified reviews to keep conversion compounding after the campaign ended.
60-day recap: close to 25,000 units sold at Costco, Instacart top-seller status, and 2× verified creator-driven photo & video reviews — thanks to 152 creators and 1.4M targeted impressions.