How to Launch a New CPG Product Without a Massive Marketing Budget

Launching a new CPG product has never been harder—or more misunderstood. Many early-stage brands assume that success requires large ad budgets, expensive agency retainers, and polished campaigns designed to “make a splash.” In reality, this approach is often the fastest way to burn cash without building traction. For emerging food and beverage brands, the constraint […]

The Real ROI of Influencer Marketing: What CPG Brands Should Actually Measure

For years, influencer marketing ROI has been evaluated using the wrong scoreboard. Likes, impressions, reach, and follower growth became the default indicators of success, not because they were meaningful, but because they were easy to report. Dashboards filled with large numbers gave the illusion of performance while masking a more uncomfortable truth: most influencer campaigns […]