Amazon Strategy Blog
How CPG Brands Can Win on Amazon Without Spending More on Ads
The Ad Spend Trap: Why Paying for Visibility Isn't Enough
For most CPG brands, the default response to slow growth is increasing ad spend. While Sponsored Products can boost sales in the short term, this approach creates dependency. Costs rise, margins shrink, and the moment spend is reduced, sales fall off a cliff.
The core issue is that Amazon is not primarily an advertising platform; it is a conversion platform. To win without spending more, brands must focus on improving listing health—conversion rate, review quality, and velocity. This is where creator-led strategies, particularly Buy & Try, become a competitive advantage.
"Ads can bring traffic, but Amazon rewards products that convert consistently. Listings that generate trust, reviews, and external demand are favored by the algorithm."
Latest articles
Influencer Marketing
In today’s digital landscape, influencer marketing has become one of the most powerful tools for building trust and visibility with your audience.
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Content marketing goes beyond selling. Through valuable and consistent content, brands can educate, inspire and build long-term relationships.
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Instagram Algorithm
The Instagram algorithm is constantly evolving to prioritize relevance, authenticity and engagement for brands and creators.
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Launching a new CPG product has never been harder—or more misunderstood. Many early-stage brands assume that success requires large ad budgets, expensive agency retainers, and polished…
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The Real ROI of Influencer Marketing: What CPG Brands Should Actually Measure
For years, influencer marketing ROI has been evaluated using the wrong scoreboard. Likes, impressions, reach, and follower growth became the default indicators of success, not because…
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Why Authentic UGC Now Outperforms Studio-Produced Ads for CPG Brands
For years, CPG marketing followed a familiar playbook: high-production photo shoots, perfectly lit kitchens, scripted actors, and carefully controlled brand messaging. These assets were expensive to…
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Why Most Influencer Campaigns Fail—and How CPG Brands Can Fix Them
Influencer marketing did not stop working. Most brands simply kept running it the wrong way for too long. What once delivered outsized returns has become a…
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Nano & Micro Influencers: The Hidden Growth Engine for Food and Beverage Brands
The influencer economy trained brands to believe that scale comes from size. Bigger followings, higher reach, louder launches. In food and beverage, this assumption is wrong.…
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How CPG Brands Can Win on Amazon Without Spending More on Ads
For most CPG brands, Amazon has become both the largest opportunity and the biggest source of frustration. The default response to slow growth is almost always…
Read MoreCreators Get Products — You Get Content
Your brand grows through real people who buy, try, and share your products